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Bitcoin hodlers are not millennials at all ...

Bitcoin hodlers are not millennials at all, says River Financial Inc

  • Boomers Invest in Bitcoin Much More Than Millennials

  • The world is seeing an increase in investment in cryptocurrencies from people over 55

  • Russians over 55 also invest in assets

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Traditionally, cryptocurrencies are considered an investment vehicle for millennials, i.e. people between the ages of 20 and 40. But recent research shows that this is not at all the case. More and more boomers are investing in cryptocurrencies, in particular in bitcoin.

Bitcoin boom reaches boomers


River Financial Inc cryptocurrency investment company.

Bitcoin hodlers are not millennials at all ...

announced that the number of investors is doubling every month. And this is largely due to the activity of new “bitcoin boomers”, that is, people over 55 years old. Instead of traditional investments in real estate, precious metals or bank deposits, more and more older people choose to invest in cryptocurrencies, namely in bitcoin.

River Financial Inc. said they are seeing a surge in cryptocurrency investments after the Fed’s asset acquisition policy was changed. In addition, the interest in bitcoin is boosted by statements from famous businessmen and investors, such as Paul Tudor Jones, who announced that he is a fan of digital assets and invests in bitcoin..

“Since March, bitcoin boomers have accounted for 77% of River Financial’s volume growth. This indicates that Bitcoin is becoming more and more popular, ”said Alex Leishman, co-founder and CEO of River Financial..

River Financial says demand from older clients is increasing. Unlike many cryptocurrency brokers, River Financial only works with bitcoins.

Bitcoin hodlers are not millennials at all ...

The company explained that River Financial now has a private client service for investors looking to purchase up to $ 250 million worth of bitcoins and assign a private advisor to them..

The company also explains that the boomers’ decision to invest in cryptocurrencies was largely influenced by the crisis caused by the coronavirus epidemic. Against the backdrop of falling stock and commodity markets, cryptocurrencies have shown incredible resilience and rapid recovery even after a serious crash.

Where do Russians invest


A similar trend can be traced in Russia. Amid cutting costs for almost all goods, boomers are in no hurry to cut their budget and are even ready to invest. The results of the study confirm that representatives of all age groups are ready to reduce spending. However, millennials – people between the ages of 25 and 36 – will become the most economical. They are ready to cut up to 20% of their monthly spending during the coronavirus epidemic. They are followed by representatives of generation Z (18-25 years old), who are ready to cut no more than 15% of their spending. Baby boomers, people aged 45 and over, are ready to cut no more than 12% of spending.


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